Team guide
Social listening for growth teams
Turn social listening into qualified customer conversations for startup and mid-market growth teams.
Growth teams need social listening tied to action. Monitor customer problems and category language, qualify the conversations with commercial or learning value, and send the useful signal into a clear owner and workflow.
More alerts do not create more judgment
Mention volume is easy to produce. The hard part is deciding what deserves a response, who should own it, and what the team should learn from the outcome.
S’more is designed around that judgment layer: broad coverage, narrow selection, humanized drafting, and an outcome loop.
A practical way forward
Map the market
Track customer language, category questions, alternatives, and pain—not only the brand name.
Set qualification rules
Agree what counts as customer fit, useful context, and a meaningful opening.
Route the signal
Assign the conversation to the person who can add value.
Improve with outcomes
Use approved edits and conversion evidence to improve future selection.
Questions founders and growth teams ask
What teams benefit most?
Founder-led companies, product marketing, demand generation, community, customer research, and growth teams.
Can it monitor several goals?
Paid plans support up to five agents, which can each focus on a product, market, or objective.
Is every mention shown?
No. The value is prioritizing qualified conversations rather than creating another full feed.
Keep exploring
Find the conversations that deserve your attention
S’more searches millions of posts, applies judgment, and helps you go direct in your own voice
Start with 3 free runs