Product guide
Founder-led distribution without living on the feed
A system for founders to go direct, find the conversations that matter, and keep their own voice.
Founder-led distribution works when the founder supplies judgment and voice without manually reading every post. Search broadly, qualify severely, draft from the founder’s point of view, and keep approval with the human.
Your voice should scale Your scrolling should not
Founders know the product, customer, and market better than an outsourced content machine. The constraint is the time required to find the few conversations deserving that perspective.
S’more separates coverage from attention: search millions of posts, prioritize what matters, and keep the founder in control of every response.
A practical way forward
Set the goal
Tell S’more the customer or outcome you want to reach.
Search at scale
Agents scan the channels and search terms tied to the market.
Apply judgment
S’more ranks conversations against fit, context, and your goal.
Respond in your voice
Review and edit humanized drafts. Nothing relies on generic mass outreach.
Questions founders and growth teams ask
Is founder-led distribution only for solo founders?
No. Founders can set the voice and judgment while growth teams operate the workflow.
Does S’more auto-send replies?
No. Human approval remains part of the product experience.
Which channels can an agent use?
Choose X, Reddit, LinkedIn, Instagram, or TikTok.
Keep exploring
Find the conversations that deserve your attention
S’more searches millions of posts, applies judgment, and helps you go direct in your own voice
Start with 3 free runs